Who We Are
We are a Non Profit organization with the sole purpose of helping the local communities we serve increase tourism activities and revenue by providing a sustainable source of support for tourism marketing. MLDTA will entertain proposals for joint or Regional DMF marketing organizations including Travel Alberta, Travel BC, DMO’s and other industry operators. The intent of the MLDTA is that same as many other destination marketing funds that have existed across North America for many years. We desire to undertake new or ROI positive tourism marketing initiatives designed to promote these communities as destination for travellers. We understand that the need to create ongoing sustainable sources of funding for tourism marketing is an issue of paramount importance. It is not viable for various levels of government to direct tourism marketing to the degree that the tourism industry believes necessary to have an impact at the regional or municipal level. Destination Marketing Funds provide a model for tourism marketing, one that sees industry operators, particularly accommodation providers, with far more input than has ever existed before.